Squidoo. com is a popular Web 2. 0 community that is used by tens of thousands of people to create a “lens” about topics of interest to them. These lenses are interactive mini web pages used to research information and leave comments and feedback. The community aspect of the lenses creates a sense of shared ownership among the various subjects.
Squidoo founder, Seth Godin’s theory is that everyone is an expert on something and Squidoo is a place where you can show off your knowledge. Godin wanted freelancers marketplace for selling services bto create a central place for web surfers starting their preliminary research. From there the community atmosphere expands to where people can share input and rank topics.
For example, If you think you have expertise in “Making Lemonade” check out that lens in the “Food & Cooking” category that is currently # 9 in the Top 100. If that’s not your cup of tea, there are twenty more categories to write about. A favorite of many is the “People” category. If you’re a fan of sports you can write about Peyton Manning, Dale Earnhardt Jr., or maybe Tiger woods. Into Hollywood, there is the Brad Pitt and Angelina Jolie relationship or latest Harry Potter flick. If music is your gig, create a lens on Elvis Presley’s influence on Johnny Cash, Kurt Cobain, Madonna or Michael Lee Austin. Why not really explode the benefits of this Web 2. 0 powerhouse and make a lens about yourself.
By writing a lens about yourself or your company, you generate a very high-ranking incoming link to that website or blog. As an additional bonus, for help maximizing search engine optimization (SEO) results, why not write an article like the one your reading now and link that to your Squidoo lenses? That combined strategy will leverage your internet marketing efforts immensely.
While Squidoo is free, becoming a Lens Master can actually pay you. As a Lens Master, you can share in a portion of the profits from any revenue your lens generates.. Alternatively, you can donate your proceeds to a charity of your choice.
Creating a lens is fairly easy. There are several pre-formatted modules to choose from. You can easily pick modules that include ebay, Amazon, Youtube, Flickr, and dozens more. However, to speed up the learning there are many packages available to help put your lens on steroids.
Squidoo Secrets creator Bob Jenkins story was inspired from a lens he created on “Making the proper Jerky. ” His program reveals dozens of detailed instructions on maximizing your lens’s marketing and profit potential. The secrets on proper SEO “tagging” to increase exposure of your lens itself are priceless. By using this method he explains how to jump-start the huge rankings inside Sqidoo and Google searches.
A very powerful technique is to integrate several Web 2. 0 tools. To really enhance your wealth, create a Squidoo lens about your ebay Auctions or ebay Store. You can easily use RSS feeds to drive traffic to and from either site. For more examples on combining these efforts, simply do a search for ebay in Squidoo’s search box.
Why not get started on Squidoo now and harness the power it can help you to achieve your internet marketing goals? Its easy and only takes five minutes. When you get there look me up and add me to your lens roll.